Purple Reign


“A small tart-tasting fruit long overlooked by foodies and health buffs is about to get its 15 minutes of fame. The kiwi blackcurrant is being hailed globally as the fat-burning, performance-boosting “superfood” of 2017. But is this trustworthy science or just more hype?”

New Zealand blackcurrants have been showcased in the April edition of the North and South magazine. This in-depth article by Donna-Marie Lever “investigates the rise of the little purple berry”, looking at the health benefits that have named our fruit a ‘superfood’ and the solid science behind those claims. Included are interviews with BCNZ Chairman Geoff Heslop and key scientific researchers Dr. Roger Hurst (Plant and Food Research) and Prof. Mark Willems (University of Chichester). To read the full article please click here.